About Us

We are a global fashion and lifestyle electronics retailer dedicated to making fashion accessible to all. Leveraging on-demand manufacturing technology, we connect suppliers to our agile supply chain, minimizing inventory waste and offering affordable products worldwide. Headquartered in global offices, we serve customers across 150+ countries.

Founded in 2011, we challenged the industry dilemma of choosing between product variety and inventory reduction. Our belief is that fashion’s beauty should be universal, not exclusive. Driven by customers, we’ve grown to a 100+ team serving 150+ countries in under a decade. Our digital-first model—via mobile, online, and social media—has made us a top shopping app, engaging users through in-platform content and seamless online experiences.

Fashion today rejects uniform standards. We believe clothing reflects individuality, so we offer diverse styles for any weather or occasion, empowering self-expression.

As industry leaders, we integrate cutting-edge tech in design and sourcing to align with consumer demands, ensuring timely production and global delivery. Our proprietary logistics and e-commerce solutions revolutionize fashion, benefiting manufacturers, suppliers, and shoppers.

Our fully digital supply chain ensures fast, transparent delivery. Proprietary software tracks sales and enables real-time factory communication for small-batch orders, eliminating excess inventory and reducing fulfillment wait times. This model lies at the core of our business, merging trend variety with operational efficiency.